Behavior Change for Better Nutrition

A woman holding a bowl of foodTARINA works to effect social and behavioral changes at the village level to increase the consumption of nutritious foods. The Social and Behavioral Change Communication (SBCC) intervention is successfully making a positive impact on individuals and is steadily making progress toward growing demand for nutritious foods across all districts.

The adopted approach of SBCC is two-tiered, with large-scale and household-level actions.

Enhancing technical knowledge and awareness of better food systems and creating an enabling environment for improved nutritional outcomes

Through its implementation partners, TARINA conducts mass campaigns, meetings, workshops, and exposure visits to best-practice sites. TARINA engages in a unique peer-led approach for its interpersonal communications to reshape traditional perceptions and practices, moving the needle toward desired behavioral change. With a deliberate focus on women’s groups, trainings focus on improved cooking demonstrations, awareness about WASH (water, sanitation, and hygiene) behavior, knowledge of vitamins and micronutrient deficiencies, the nutritional value of kitchen gardens, and more.

Since the onset of the program, TARINA has been creating a peer-driven community platform to influence perception and behavior change at both the individual and community levels. As of October 2019, around 16,000 participants, including women and men, have been trained to catalyzing change in all project locations.

Increasing demand and improving the consumption of nutritious foods at the household level, using an engendered approach for empowering individuals

TARINA developed and implemented a Nutrition-Gender Toolkit (NGTK) that primarily focuses on increasing knowledge about nutrition; debunking local myths related to food production and consumption; addressing the need to make informed decisions, and adopting nutrition-sensitive behavior for production and consumption. The NGTK addresses issues that are critical to achieving better nutritional outcomes through the empowerment of women through three modules focused on the following themes: 

  1. Understanding gender and nutrition
  2. Gender and age-specific nutrition
  3. Gender and nutrition empowerment

The toolkit has eight incremental components, including issues such as women’s access to and control over resources, and improving household diets. The NGTK utilizes methods like interactive flipbooks and board games to impart messages through gender-based dialogues, to build awareness, and to translate it into action. The interactive tools highlight and challenge prevailing gender stereotypes and inequalities at the household level, encouraging participants to discuss and debate those challenges and think of possible solutions. The toolkit is being locally adopted and scaled up in all three states.

TARINA Consortium Partners

BAIF Development Research Foundation
CAIR India
Cornell University
Emory University
Grameen Development Services
International Food Policy Research Institute (IFPRI)
Tata Trusts
Tata Institute of Social Sciences(TISS)